What Most Bookkeepers Get Wrong About Marketing
You know you need marketing. The hard part is doing it right without wasting time and money. We do it all for you and build your practice to $500K+.
What We Do
All-Inclusive Program
We build your website, brand, and local search presence. We run direct mail campaigns to businesses in your area and handle press releases, citations, and everything else it takes to get clients finding you.
You get a dedicated advisor who works with you on strategy, pricing, services, sales, and how to run your practice.
Clients Come to You
No cold calling or chasing leads. Your marketing is built around your local market so clients find you and reach out on their own. By the end of our program you're bringing in 3-5 new clients every month.
Build a $500K+ Practice
A single new client covers the cost of our program. Everything we build is yours to keep with no ongoing fees. From here, your practice grows to $500K+/yr.
Start Now. Book a Call →
Book Your Introductory Call
Why Knowing About Marketing Isn't Enough
If you've spent any time looking into marketing for your bookkeeping practice, you've probably come across the same advice. Build a website. Do some SEO. Set up a Google Business Profile. Get on social media. Maybe run some ads.
None of that is wrong. The concepts behind marketing a bookkeeping practice aren't complicated. You can understand what SEO is, why direct mail works, and how Google Maps rankings help in an afternoon.
The problem is that understanding what to do and knowing how to actually execute it are completely different things. Which keywords should your website target? How do you write pages that rank and actually get people to contact you? What makes a direct mail campaign work instead of going straight in the trash? How do you build backlinks? How do all of these pieces reinforce each other?
Getting any one of these wrong doesn't just waste money. It wastes months. And trying to do all of it yourself while also running your practice is how most bookkeepers burn out on marketing before it ever starts working.
That's exactly what BookedKeeper does. We build your website, your brand, and your local search presence, run direct mail campaigns targeting businesses in your area, publish press releases, set up your Google Maps and local listings, along with everything else it takes to get your name in front of local business owners.
You also get a dedicated advisor with experience in this industry who works with you on strategy, operations, pricing, services, niches, and how to talk to potential clients in a way that closes the deal without making it feel like a pushy sales pitch.
This is a complete practice launch program. Everything you need to build your practice to $500K+ in yearly revenue, done by people who do this specifically for bookkeeping practices.
The Local Advantage
Everything we build for your practice is focused on your local market. That's by design.
Because the work is virtual, a lot of bookkeepers assume they should cast a wide net and go after clients nationally. It makes sense on the surface but it's a mistake. You can't outrank established firms in national search results. You can't outspend them on ads. And you end up competing with offshore providers on price, which is a race to the bottom.
Locally, all of that flips. You can realistically rank at the top of Google for bookkeeping searches in your area. You can put a mailer directly on a business owner's desk. People naturally trust a local provider over a faceless company eight time zones away. And being an independent practice is a big advantage because local business owners want to work with a real person who actually knows their business.
When your marketing is built around your local market, clients will find you and reach out on their own. No cold calling and no door knocking needed.
And local doesn't mean in person. Your clients are nearby but the work is still virtual. You can run the whole practice from home.
What You're Building Toward
Your first clients start coming in within the first few months. By the time the six-month program wraps up, your practice is bringing in three to five new clients every month, all from a marketing foundation that's already built and working for you. Within two years you're running a $500K+ firm.
But the money is only part of it. You set your own rates. You work from home. You choose which clients to take on and which industries to focus on. Nobody approves your time off. Every hour you put in builds something that belongs to you.
The only question is when you want to get started.
See How The Program Works
Learn how every part of the program works together to build your practice.
Explore The DetailsThe Program At A Glance
Strategy
Your advisor helps you better define your services, your pricing, your target market, and your industry niches. This plan guides the rest of the program.
Training
Your advisor teaches you how to do sales without sounding like you are "selling". You also get guidance on the processes of actually running your practice from home.
Website
Built to rank at the top of local search when people are looking for an accountant. Optimized to get those visitors to contact you.
Brand
A full brand identity for your new practice. Logo, icons, color palette, and social profile assets that look the part.
Search
Rank for high-value searches like 'bookkeepers in my area'. We gradually add more pages to your site and build links to boost your rankings.
Mailers
We target local businesses that are the right size, industry, and location for your practice with custom mailers. This gets you clients fast, and they tend to be the best fit.
Maps
We set up your Google Business Profile properly and build citations that help you show up across a wider area in Google Maps.
Press
Published articles about your practice that build credibility, generate backlinks that help your search rankings, and bring in local leads.
AI
Your website structured so AI assistants can find and recommend you. Links and mentions across the web that position you as the local authority.
Social
Guidance on setting up profiles on key networks. We give you post ideas and content to keep them active.
Reputation
Potential clients read reviews before they contact you. We help you collect them from your clients and make sure they show up where it counts.
Tools
Your domain, professional email, analytics, search console, hosting. Your advisor walks you through all of it.
See How The Program Works
Learn how every part of the program works together to build your practice.
Explore The DetailsYour Path Through The Program
Month 1
Your advisor works with you on pricing, services, and target market. Your website goes live with your brand, content, and everything it needs to start ranking.
Month 1
Your advisor works with you on pricing, services, and target market. Your website goes live with your brand, content, and everything it needs to start ranking.
Month 2
Local marketing kicks off and your Google Maps presence starts building. Your advisor walks you through handling inquiries and closing clients from the comfort of your home office.
Month 2
Local marketing kicks off and your Google Maps presence starts building. Your advisor walks you through handling inquiries and closing clients from the comfort of your home office.
Month 3
Your first direct mail campaign goes out to targeted local businesses. Leads start coming in.
Month 3
Your first direct mail campaign goes out to targeted local businesses. Leads start coming in.
Month 4
We add more pages to your site to capture a wider range of local searches. By now you've signed a client or two.
Month 4
We add more pages to your site to capture a wider range of local searches. By now you've signed a client or two.
Month 5
More rounds of direct mail go out. Between mailers, search rankings, and local listings, leads are now coming in from multiple channels.
Month 5
More rounds of direct mail go out. Between mailers, search rankings, and local listings, leads are now coming in from multiple channels.
Month 6+
The program wraps up. Your practice is consistently bringing in 3 to 5 new clients per month. Your firm is on its way to $500K+ in revenue.
Month 6+
The program wraps up. Your practice is consistently bringing in 3 to 5 new clients per month. Your firm is on its way to $500K+ in revenue.
See How The Program Works
Learn how every part of the program works together to build your practice.
Explore The DetailsWhat You Gain
Work From Home
Client meetings happen over Zoom. The practice runs from your home office.
Control Your Workload
Ease off in the summer, ramp up before tax season. Nobody has to approve that.
Own Your Effort
Every hour you put in builds something that belongs to you. Not an employer's bottom line.
Command Your Rates
Clients who find you and reach out on their own don't haggle. They already trust you.
Keep Every Dollar
No platform fees. No franchise royalties. Your clients pay you and you keep all of it.
Build An Asset
Practices sell for one to two times annual revenue. Good income now, real wealth later.
Set Your Pace
Grow a team or stay solo. Add services or keep it simple. The business fits your pace.
Leave Employment Behind
Performance reviews, office politics, layoff anxiety. That's all behind you.
See How The Program Works
Learn how every part of the program works together to build your practice.
Explore The DetailsThey Built Their Practice With Us
This is the blueprint you need to build a profitable firm with the potential to grow to 100 clients or more.
Stephen Vigil
Focus Point Accounting, Santa Fe, NM
In about a month, I went from zero clients to two clients and roughly eight businesses between them. One client found me through ChatGPT, and the other found me on Google.
The sales training helped me ask better questions, price my services with confidence, and close clients faster.
Noe Gabriel Juarez
Tri-County Bookkeeping, Richmond, VA
I found BookedKeeper through an online search and figured if I landed one client a month, the investment would pay for itself. The results were better than anticipated. Their sales training gave me a clear approach for non referral leads, the right questions to ask, and even showed me how to confidently upsell my CFO services. I landed four out of five. It was absolutely worth it.
Vin Daniels
VJD Financial Solutions, Brick, NJ
Before working with BookedKeeper, I only had 2 bookkeeping clients who were friends. I had no prospective clients and no idea how to get more. They set up calls for prospective clients and walked me through the sales process. In less than three months I got 3 new bookkeeping clients. They have been very valuable in getting new business.
Eric Jensen
CPA, Lacey, WA
Before working with BookedKeeper, we tried Google and Facebook ads and spent money with no results. After they trained us on how to interview clients and present what we offer, we signed seven clients in three months. I now have real confidence in pricing and talking about our value.
Emily Hamlin
Tend Bookkeeping, Newman Lake, WA
My first sales call went better than I expected. The process felt smooth, and I converted my first lead into a $1,500 client, thanks to the tools and strategies from BookedKeeper's training.
Breanna Martin
Bookkeeper, Los Angeles, CA
After a deal to buy an accounting firm fell through, I went back to Google and found BookedKeeper. I booked a meeting, and the experience has been amazing. The website exceeded my expectations and gives my firm a much stronger online presence.
Dan Weaver
Konexus Accounting, Queen Creek, AZ
BookedKeeper was the right choice. They did far more than build a beautiful website. They helped me build a real Google presence and walked me step by step through a process I could not have done on my own.
John Long
Jargo, Boca Raton, FL
Ready to Start?
We work with a limited number of practices at a time. Reserve your spot today and we'll get started on building your $500K+ business.